Today Apple has announced its next online media event, scheduled for September 14th, 2021 at 1 pm ET, 10 am PT, 6 pm UK and 7 pm CET. The event invite which leads with the tagline ‘California streaming’, follows recent tradition, offering an AR object on Apple’s events website.

The Cupertino company is expected to introduce new iPhones with enhanced cinematic video modes for filmmakers, a redesigned Apple Watch, the next generation of AirPods and more. There is also widespread speculation that we could see the introduction of new iPad models alongside the next iteration of Apple silicon Macs. In addition to new hardware and accessories, it has become customary for Apple to reveal the release schedule for major updates to its platforms including iOS 15, iPadOS 15, Watch OS 8, tvOS 15 and macOS Monterey.

Apple’s ‘California streaming’ online media event will be available to stream live and on demand in 4K on iOS, iPadOS, macOS and Apple TV via the TV app, via web-browser at Apple.com and in HD via the company’s YouTube channel.