SXSW 2022: Apple Originals to Make World Premiere in Person and Online [update]

16 Feb

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Update: ‘The Big Conn’ and ‘Cha Cha Real Smooth’ added to in-person and online lineups ahead of debut SXSW attendance.

SXSW have announced plans for their 2022 hybrid festival highlighting the very best in music, narrative and documentary film online and in person from March 11th - 20th.

The in person event, taking place in Austin Texas, will host a large array of 99 features (including 76 world premieres) and will be the first SXSW to showcase Apple’s upcoming lineup of originals to its 280,000 plus attendees. Apple’s line up of SXSW world premiere presentations include upcoming limited series’ Shining Girls, starring Elizabeth Moss, WeWork drama WeCrashed, starring Jared Leto and Anne Hathaway, and an as yet untitled Magic Johnson docuseries. 

Tickets are now on sale with select festival content will also be available to view through SXSW’s Apple TV app. It should be noted that Apple’s online presentations will be geo-locked for streaming within the United States. 

The festival schedule for Apple’s slate of world premiere presentations are as follows:

Untitled Magic Johnson Documentary Series

ZACH Theatre, March 12th, 2022, 11:30am | Online Only, March 13, 2022, 9:00am

The four-part docuseries explores the remarkable accomplishments and global impact of Earvin “Magic" Johnson’s life, both on and off the court. From his humble beginnings in Lansing, Michigan to becoming a five-time NBA champion with the Los Angeles Lakers, he changed the conversation around HIV and transcended into a community activist and successful entrepreneur. Featuring never-before-seen footage and interviews with Magic, powerhouses from business and politics, and those in his inner circle, the series offers an unprecedented look at one of sport’s all-time greats.


Paramount Theatre, March 12th, 2022, 3:30pm | Online Only, March 13th, 2022, 9:00am

The series is inspired by actual events — and the love story at the center of it all. WeWork grew from a single coworking space into a global brand worth $47 billion in under a decade. Then, in less than a year, its value plummeted. What happened?

Shining Girls

ZACH Theatre, March 13th, 2022, 2:45pm | Online Only, March 14th, 2022, 9:00am

Years after a brutal attack left her in a constantly shifting reality, Kirby Mazrachi learns that a recent murder is linked to her assault. She teams with veteran reporter Dan Velazquez to understand her ever-changing present and confront her past.

The Big Conn

Paramount Theatre, March 16th, 2022, 12:00pm | March 17th, 2022, 9:00am

“The Big Conn” is a four-part documentary series that tells the unbelievable true story of the larger-than-life attorney, Eric C. Conn, who stole over half a billion dollars in the largest Social Security fraud case in history.

Cha Cha Real Smooth

Paramount Theatre, March 18th, 2022, 7:30pm | March 19th, 9:00am

Fresh out of college and without a clear life path going forward, 22-year-old Andrew is stuck back at home with his family in New Jersey. But if there’s one thing that belongs on his nonexistent résumé, it’s how to get a party started, which lands him the perfect job of motivational dancing at the bar and bat mitzvahs for his younger brother’s classmates. When Andrew befriends a local mom, Domino, and her daughter, Lola, he finally discovers a future he wants—even if it might not be his own. Cooper Raiff writes, directs, and stars alongside Dakota Johnson, Leslie Mann, and newcomers Vanessa Burghardt and Evan Assante in this tale of unconventional love that brims with emotional honesty.

Fun Fact: Apple Original Films head of Features Matt Dentler began his career at SXSW festival, leaving his post as festival director after eight years of service.

Sigmund Judge
Sigmund is the founder and Editor-in-Chief of ScreenTimes where he began his Apple TV coverage in 2016. With an unwavering passion for Apple, storytelling and storytellers alike, he writes about Apple TV with a focus on the arts, development, tvOS, home theatre and accessibility. Sigmund also co-host’s Magic Rays of Light, a weekly podcast exploring the world of Apple TV and the many talents bringing our screens to life.