Apple September 2021 Event Recap

14 Sep

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Apple has concluded its annual flagship September event, this year titled ‘California Streaming’. The event saw the announcement of new hardware and updates to its various services.

Below is a summary of everything announced:

  • All new looks at upcoming Apple TV+ shows and Apple Original Films including The Morning Show Season 2, Foundation, Invasion, Swagger, Finch and The Problem with Jon Stewart.
  • A new entry-level iPad with an A13 Bionic processor, True Tone technology, a 12MP front-facing camera and new storage options.
  • A new iPad Mini with a new design similar to the recent iPad Air, no home button, Touch ID via the power button, an 8.3 inch display and thinner bezels. It also now features a USB-C port and the addition of 5G.
  • Apple Watch Series 7 featuring a similar design to the previous model, a larger display, faster charging, all new bands and greater crack-resistant glass.
  • Updates to Apple Fitness+ featuring new workouts including pilates and winter sports and all new guided meditations. Also introduced was group workouts via SharePlay and a new Pause and Resume feature. The service will also launch in 15 additional countries.
  • iOS 15 and iPadOS 15 releasing on September 20th.
  • IPhone 13 with an A15 Bionic chip, a 20% smaller notch, upgraded cameras, a new pink finish Cinematic Mode and improved battery life.
  • iPhone 13 Pro and Pro Max with ProMotion display, a 20% smaller notch, a new Sierra Blue finish, A15 Bionic chip, a new 1TB storage option and new camera enhancements. These include a new macro photography feature, ProRes video, macro slow motion video recording and Cinematic Mode for video, including focus tracking and the ability to adjust focus after recording.

The full event is available to watch on-demand via Apple’s TV app, YouTube page and website. An American Sign Language version is also available on the TV app.

We’ll have much more discussion and analysis throughout the week. Don’t forget to send us your thoughts on today’s event over on Twitter at @screentimesnet.

James Lees
James has been a fan of Apple for as long as he can remember. He is a film & TV obsessive and has also written for several publications such as BBC Good Food Magazine. He lives in Glasgow, Scotland and can usually be found drinking copious amounts of coffee, watching Apple TV+ and talking about it with anyone who will listen.