Apple Premieres the All Singing, All Dancing Schmigadoon! Trailer

25 Jun

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Apple has launched the first trailer for their upcoming 6 part musical comedy series, 'Schmigadoon!' (the exclamation mark is part of the title!)

Pitched as a "parody of iconic musicals, 'Schmigadoon!' is executive produced by Lorne Michaels and stars Emmy Award nominee Cecily Strong and Emmy Award winner Keegan-Michael Key as a couple on a backpacking trip designed to reinvigorate their relationship when they discover a magical town in which everyone is living in a studio musical from the 1940s. They then discover that they can’t leave until they find “true love.”

The show was created for star Cecily Strong by writers Cinco Paul and Ken Daurio who wrote the Despicable Me films. Paul wrote all the songs for the show which were recorded live rather than dubbed over after filming. The director is Barry Sonnenfeld (Pushing Daisies, Men in Black, The Adams Family).

The stacked cast includes Broadway legend Kristen Chenoweth, Fred Armisen, Alan Cumming, Martin Short and Jane Krakowski (Dickinson) as well as the super talented Dove Cameron and Aaron Tveit.

We're very excited for this show here at Screen Times and will have a full review up the week of July 5th.

Schmigadoon! premieres on Apple TV+ on July 16th and you can watch the trailer below.

Are you excited for Schmigadoon!? Let us know on Twitter.

‍Jonathan Reed
Jonathan, ScreenTimes’ Contributing Editor has been lucky enough to work on Apple products his whole life, ever since his Dad brought home a Mac Performa aged 11 (him, not his Dad). Apple is just engrained in his life, especially nowadays, as a graphic designer. His nerdy enthusiasm for Apple is only matched by his love of TV and film. Whether a buzz-worthy new show or blockbuster, a small cult show or an indie film, he’ll watch it. So Apple TV meets right in the middle of that Venn diagram! He also writes on his personal site, He lives in London and is writing his own bio in the third person.