Apple TV+ has revealed the official trailer for its basketball drama series ‘Swagger‘, inspired by the real-life experiences of NBA superstar Kevin Durant and featuring an ensemble cast led by O’Shea Jackson Jr and Isaiah Hill. The teaser trailer hints at both on and off court issues that will explored throughout the series, which was first reported as being in development back in 2019 and was teased in the lead up to the Apple TV+ launch event.
Inspired by Durant’s experiences, “Swagger” explores the world of youth basketball, and the players, their families and coaches who walk the fine line between dreams and ambition, and opportunism and corruption. Off the court, the show reveals what it’s like to grow up in America.
Jackson stars as Ike, a former star player who’s now a youth basketball coach; Hill stars as Jace Carson, a basketball phenomenon who is one of the top-ranked youth basketball players in the country; Azoroh plays Jenna, Jace’s mother who is determined to chart NBA success for her son; Wallis plays Crystal, a top young basketball player; Harris plays Musa, the team’s glue and point guard; Bingham plays Drew Murphy, a player from an affluent part of town; Irama plays Phil Marksby, the enforcer for a rival team; Nzeribe plays Royale, a sub-par player with a wealthy dad; Ferrer plays Meg Bailey, a former basketball player and coach for a rival team; Wilds plays Alonzo Powers, the grassroots division leader at a major shoe company; and Rivera plays Nick, a player from Puerto Rico with the drive to become the best player in the country.
Kevin Durant serves as executive producer alongside Imagine Entertainment’s Brian Grazer and creator Reggie Rock Bythewood. The series is produced by Thirty Five Ventures, Imagine Television Studios, CBS Studios and Undisputed Cinema.
'Swagger' premieres Friday October 29th on Apple TV+ with the first three episodes. A new episode premieres every subsequent Friday.
Apple TV+ is priced at $4.99 per month or $49.99 annually after a free 7-day trial.