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With Apple TV+ mere weeks from launching, it was inevitable that Apple would make their presence felt at last nights Emmy Awards. The Emmys celebrate the previous years television accomplishments and with big names and big money being funnelled into the production of TV shows by the likes of Netflix, Amazon Video and HBO you may not be surprised to learn that not one award was taken home last night by a show available over-the-air.

Apple’s heads of Worldwide Video Zack Van Amburg and Jamie Erlicht will be more than aware that the company will want a healthy dose of nominations at next years awards show, with the hope that critical acclaim is forthcoming for the company’s original content lineup.

Joining the new 15 second spots for ‘Dickinson’, ‘For All Mankind’, ‘The Morning Show’, ‘See’ and ‘Snoopy in Space’ were the first teases for ‘Servant’ and ‘Truth Be Told’.

‘Servant’, from visionary M.Night Shyamalan received two creepy spots which whilst not giving away much, set the kind of foreboding tone expected from the writer/director. The supernatural show starring Lauren Ambrose, Toby Kebbell, Rupert Grint and Nell Tiger Free follows a Philadelphia couple in mourning following a tragedy that creates a rift in their marriage whilst inviting a mysterious force into their home.

Truth Be Told stars Octavia Spencer and Aaron Paul in a true-crime thriller with the teaser highlighting the two leads. Octavia Spencer plays a podcaster who reopens her investigation into a murder. With doubts and new evidence coming to light after her original evidence leads to a conviction, she is forced to reevaluate her investigation which made her a media sensation.

Both shows will premiere in the weeks following the launch of Apple TV+.

You can view all the new spots that debuted during last nights after the jump.


Apple TV+ Original Dickinson has followed last weeks debut at the Tribeca TV Festival with a second trailer to celebrate the release of new Hailee Steinfeld single ‘Afterlife’.

The new trailer introduces new cast members whilst giving a better taste of what to expect from the modern take on the American authors life.The show also stars Wiz-Khalifa as Death and Ella Hunt as Susan Gilbert, the Apple TV+ original looks set to explore a popularised theory about the eponymous poet.

Promoting her new single ‘Afterlife’; Hailee Steinfeld told Apple Music’s Zane Lowe:

“One of the things I love so much about this show is that of course its a period piece about Emily Dickinson which takes place in the 1850’s but it’s driven by contemporary and urban music. When I read the script for the first time that was one of the main things that stood out to me.”

The singer and actress spoke about the TV project and her executive producer role:

“It’s been so incredible working with Apple on this project as it’s a new venture for them and for me as-well. I’ve never really done anything before in the TV space. A lot of how this all works is new to me to”.”I’m executive producing the show which is my first time filling that role. I wanted to show up  in a way that wasn’t just as an actor. I wanted to be a part of the decision making processes and see things through from the beginning, middle and – to the – end.”

On Rap star Whiz Khalifa being unveiled as a cast member earlier this week, Steinfeld had this to say:

“We have some amazing guest stars. Whiz Khalifa is in our show, which is crazy and amazing and weird and wonderful. It’s so funny to see what people have had to say about him being in the show. People are a bit confused but they’re going to be very very happy.”

You can watch Hailee Steinfeld’s Beats 1 world exclusive interview in full, as-well-as the new trailer for the modern period piece below.

Hailee Steinfeld’s new single ‘Afterlife’ is available to stream on Apple Music.

Dickinson is part of the launch lineup for Apple TV+ which launches on November 1st in over 150 countries at $4.99/month.


In a new report marking Mental Health Awareness Month, Britain’s Prince William has spoken about Oprah Winfrey’s upcoming show along with his hands on involvement with the project. The upcoming Apple TV+ original series began to take shape, following an impassioned conversation between himself and the American media mogul and humanitarian. Confirming numerous meetings in London with Oprah, The Duke of Sussex says he’s also been helping to select the projects creative team…

From The Telegraph:

The thing that is occupying much of Prince Harry’s headspace right now is mental health. His own, of course, but also everybody else’s, and how much better life is when you look after it.  It is the narrative that runs through absolutely everything he does, a subject he is so passionate about that he is currently working on a groundbreaking new documentary series on it with Oprah Winfrey, details of which the Telegraph is able to reveal today.
The series will focus on breaking down the stigma and shame surrounding mental illness – showing examples of the “human spirit fighting back from the darkest places,” as the Duke puts it. Alongside Oprah, he is co-creator and co-executive producer on the venture, which will launch on the new Apple TV+ streaming service next year.
Admitting struggles with his own mental health following the death of his mother, Prince Harry believes the show could save lives.
It is a matter of great importance to the Duke that he gets this right – that the series is meticulously researched and based in fact and evidence, as well as being human and relatable, too.  “When I did your podcast two years ago,” he tells me, “the response made me realise what an impact sharing my story could have, and what an impact other stories can have for so many who are suffering silently. If the viewers can relate to the pain and perhaps the experience, then it could save lives, as we will focus on prevention and positive outcomes.”

The Duke spoke of the huge responsibility he and Oprah felt they had to such an important subject with the show runners creating an advisory board of mental health professionals.

Two years on from the podcast we recorded together, it is easy to forget how genuinely groundbreaking his admission of being close to a “complete breakdown” was. As part of a family that had long reigned with a stiff upper lip, his openness was a watershed moment and gave many people – and in particular, young men – permission  to say the previously unsayable.

Oprah Winfrey has a long list of projects in the works for Apple TV+ after striking a multi-year content deal with the company last year. Apple TV+ will launch on November 1st in over 100 countries for $4.99/month.


Apple have today shared two new trailers for its upcoming original content coming to Apple TV+ at the service’s November 1st launch. Ghostwriter and Helpsters were confirmed to be a part of the family friendly portion of launch content yet until now no trailers were released. These previews can now be viewed via the company’s TV app or by visiting

Helpsters is an educational kids show, created by Tim McKeon (PBS Kids’ Odd Squad) and Sesame Workshop. The show aims to teach children about problem solving and coding concepts in a new fresh, fun way. The preview (Here) – set in a famous fictional Manhattan street – introduces the Helpsters; Cody, Mr. Primm, Scatter, Heart and Jackie as they wait patiently for someone to help whilst singing the shows theme song (already stuck in my head). The overall tone and charm should feel very familiar to existing fans of Big Bird, Oscar the Grouch and Elmo.

Ghostwriter is one of a number of reboots coming to Apple TV+. Originally a American children’s mystery series in the 90’s. Ghostwriter sees four kids (equip with iPhones) team up to solve mysteries as fictional characters enter the real world via a haunted book store. The preview (<a href=””>Here</a>) suggests one such fictional character is White Rabbit from Alice in Wonderland, mixing animated CGI characters alongside a real life cast.

Helpsters and Ghostwriter showcase the family offerings coming at launch to Apple TV+ when the service debuts on November 1st in over 100 countries.


TIFF Talks have published a short Q&A with ‘Hala’ director Minhal Baig along with lead actress and TIFF ’19 Rising Star Geraldine Viswanathan following this evenings screening of the Apple TV+ exclusive at the Toronto International Film Festival.

Hala,’ a feature film and official selection of the 2019 Sundance Film Festival and 2019 Toronto International Film Festival, follows a high school senior struggling to balance being a suburban teenager with her traditional Muslim upbringing.

The feature film was acquired by Apple earlier this year during its run at the Sundance Film Festival and will debut shortly after Apple TV+ launches on November 1st.


Apple has shared launch details for its upcoming video subscription service, Apple TV+. The streaming service which launches on November 1st in over 100 countries will cost $4.99 per month following a 7 day free trial.

The company also announced that any purchase of an iPhone, iPad, iPod touch, Mac or Apple TV would receive one years complimentary service going forward.

Whilst the selection of Apple TV+ Originals available at launch is limited, the early offerings do give an indication of the content we can expect from the video service going forward. With plentiful variety in terms of genre, audience appeal and suitability, the list of Apple TV+ launch titles includes: 

  • See
  • The Morning Show
  • Dickinson
  • For All Mankind
  • Helpsters
  • Snoopy in Space
  • Ghostwriter
  • The Elephant Queen
  • Unspecified Oprah Winfrey projects

Over the course of the last few months we’ve seen a number of trailers for some of the titles listed, with more expected over the coming days and weeks in the lead up to launch. Apple have also highlighted some of its other Originals in a press release, which the company said will be added in the coming months. Those titles include award winning film ‘Hala’ currently doing the rounds at TIFF, M. Night Shyamalan’s limited series ’Servant’ and crime drama ’Truth Be Told’ which stars Octavia Spencer and Aaron Paul and is expected to debut in December.

You can already add the Apple Originals to your Up Next queue within the TV app in preparation. Most Apple Original series will debut three episodes at launch with new episodes made available to subscribers on a weekly basis. Some series however, will be bingeable on day one ala Netflix.

Apple TV+ will be available wherever the TV app can be found. That includes iPhones, iPads, Macs, Apple TVs (including 3rd Generation) and select third party streaming devices and Smart TVs. Come launch time, you will also be able to get your fix of Apple TV+ content through your Safari, Chrome or FireFox web browser by signing into the web app at

With Apple TV+ living inside the TV app, naturally the service gets the same privileges seen by other Channels such as HBO and MUBI, making for an enhanced user friendly experience. Those privileges include offline downloads on iOS, easy subscription management through your Apple ID, Picture in Picture on compatible devices and the ability to share your subscription with up to 6 family members through Family Sharing at no additional cost.

Apple’s ambitious global launch of TV+ in over 100 countries will also see its original content dubbed in close to 40 languages. Along with subtitle support for the Death and Hard-of-Hearing (SDH) or closed captions, Apple TV+ series and movies will also see audio descriptions made available in eight languages.

Since it’s unveil in March, Apple TV+ has been shrouded in secrecy. After six months of little more than teaser trailers and entertainment gossip columns to clasp at, it feels good to finally get some detail about the services launch.

Whilst the streaming wars take shape, its interesting to see Apple focus on quality over quantity whilst Disney+ and HBO Max look to leverage their IP and vast catalogues. Apple’s advantage could very well be the fact that in order to compete the company has to curate its catalogue from scratch.

If the content matches its ambitions theres no reason Apple TV+ couldn’t emulate HBO in the 90s and 00s whilst earning similar critical acclaim. Of course, time will tell if Apple TV+ will be a success in the long run but Oprah makes a good point about one key advantage, “They’re in a Billion pockets yall!.”