With the launch of its streaming service imminent, Apple’s dedicated Apple TV YouTube channel has shifted its focus to Apple’s original content lineup. The channel which launched in April was once home to a plethora of film trailers, behind the scenes TV-show clips and interviews from a host of content partners. The last non Apple TV+ related video published to the channel – just 6 days ago – is now unavailable.
Before the launch of Apple’s dedicated Apple TV YouTube channel, trailers from content partners had historically been housed in Apple’s iTunes Trailers platform which hasn’t seen a design update in over a year. It is yet to be seen how – or if – Apple will promote future content and behind the scenes clips from its content partners along with its other original content offerings; including Carpool Karaoke.
Apple TV+ is set to launch this Autumn via the Apple TV app across iPhone, iPad, Mac, Apple TV, Roku, Amazon Fire TV and a selection of Smart TVs from LG, Samsung, Sony and Vizio.